Having an online presence is very important if you are running any business. Studies reveal that over eighty percent of consumers search for goods or services online. Creating a website <IMG> is not a challenging task with the many tools that are available. The following tips to building a website help you to make the best site for your business.
Building a website
1. Stick to a simple design
Avoid using too many fonts, animations, and colors because they can distract the visitors and shift their attention away from your website. Take advantage of short paragraphs and bullet points to make your content more readable.
2. Mobile responsiveness matters
Recent research indicated that more than two-thirds of shoppers made purchases using their mobile devices. The truth is that more and more people are using mobile devices to search the internet for goods and services and if your website is not mobile friendly then you are losing many clients.
3. Make it discoverable
You need to select a domain name that sheds more light on your business or the name of your company. If you wish to make your website even more discoverable, you can choose to have many domains that all lead to your site.
4. Do not forget contact information
If your clients must contact you or your sales team for you to make sales, then you must place your contact information where it is easily discoverable. Your contact information has to be visible, and experts advise that you can consider putting it at the top of your homepage to allow visitors to have a stroll in the park finding it if they need it. Forgetting to place your contact information on your website will cost your business a lot.
5. Ensure quick and easy navigation
Your website should allow quick and easy navigation. In all the pages of your site, you should ensure that you have a clear way to get back to the landing page. The fundamental reason is that in many cases a search might lead guests to different pages of your site.
6. Organize your pages
Readers visiting your site must be able to place information into context. For instance, if your website contains lots of information it will overload the reader’s minds, and they won’t be able to retain valuable information. Ensure that you organize your pages by using a balance of both graphics and texts.
7. Post accurate information
It is worth noting that one of the simplest ways to turn off consumers is posting information that is not correct. Whether it is an outdated product, wrong phone number or simple grammatical errors some guests will never want to revisit your site. Thus its a grand idea to proofread your pages before posting them online. Also, periodically check the pages particularly after making updates to ensure that you are displaying the correct information.
If you want to remain competitive in your niche, then you need to have both website and mobile sites to engage more users. Creating a seamless and enjoyable online users experience is the secret to reaping the benefits of your website.…